![]() Microsoft has already integrated some of that AI goodness into Bing search and Edge browser. ![]() While generative AI tools have been around for a while, the tech found mainstream stardom only with OpenAI’s ChatGPT bot. Meta is also experimenting with AI-aided filters and ad formats on Instagram along with “video and multi-modal experiences.”Īccording to Axios, the project will be led by former Apple executive Ahmad Al-Dahle, and the team will report to Chief Product Officer Chris Cox. While these could be a fun use case for users, Meta could also eventually leverage these features by offering them to businesses in areas such as sales and customer support. The company is starting by testing text-based AI tools on WhatsApp and Messenger - presumably ChatGPT-styled conversation bots. Zuckerberg said the team will focus on building creative tools at first, but its long-term goal is to create “AI personas that can help people in a variety of ways.” The company, however, has to do a lot of foundational work before it shares these “futuristic” experiences with users, he cautioned. Mark Zuckerberg has announced that the company is building “a new top-level product group” to integrate generative AI into its services used by billions of users. Meta is the latest entrant in testing AI-powered tools for its products. No company is immune from the generative AI wave, and everybody wants in. ![]()
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